Recent Posts

Why? comes after What!

Paul Nebel
February 03, 2020

6 minute read

If your assumptions are too abstract you can’t test them. Use the Toyota ‘5-Whys’ strategy to make them digestable.

What is the Value Proposition for?

Paul Nebel
November 01, 2019

3 minute read

Before we can build a solution we need to understand the problem. Then we can test how well our solution fits the problem.